Completed in 2018 this new body of work is a breakaway from the style traditionally associated with Daniel Holfeld’s camera lens. Holfeld debuted the series when luxury department store Brown Thomas, owned by businessman & philanthropist Galen Weston of the Selfridges group, invited him to exhibit his work in their Dublin flagship store. Complimentary to the exhibition Holfeld was also invited to design a front window tableau with his images. His exhibition ran for one week, whereby his photographs were teamed up with international designers such as Dries Van Noten, Celine, Dolce & Gabanna and  Chloe. 

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These stunning photographs are the intuitive result of two years of travel to Morocco. Much like a compass might guide a nomadic traveler, this site have drawn Holfeld to them and makes absolutely no comment on religion or politics; it simply seeks to display and share something of the beauty and grace of the Arab aesthetic. 

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Growing up in Ireland, Holfeld has always gravitated towards large open spaces in his professional capacity. Nothing in his former experience however, had prepared him for his first encounter with the Mosques of Morocco and the Middle East. Overwhelmed by the elegant arches and charming riads, ornately decorated with tiles, mosaics and engraving from floor to ceiling, Holfeld has developed a profound passion for the complex language of this architecture.

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A key element within Holfeld’s work is to seek out silence in the midst of opulence; what remains hidden in the shadows is equally as important to him as the brightly illuminated, sun filled spaces. In this work, he sees his role as akin to that of the author, writing with light; seeking out moments, vignettes and captivating stillness. His finely tuned photographer’s eye leads him in search of the perfect image, much like an intrepid pilgrim.  

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The eleven images included in the exhibition have been carefully chosen. All focus on a play between dark and light; the intimate and the public.

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The photographs are printed on the highest quality private-label fine art Hahnemühle paper. This paper is synonymous with excellence, and the premium-coated paper is favoured by some of the world’s most talented artists. The fine art print is embedded beneath a layer of UV protected and scratch resistant acrylic. Once completed the acrylic print is sunken within a handmade timber frame, which has been coated with a matt layer of black pigment.