LEVELS captures Holfeld’s fresh perspective on Geneva, shifting from awe of grand, exclusive buildings to noticing overlooked urban spaces. Staircases became his lens for exploring hierarchy and power. 

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Drawing on his two decades in fashion photography and advertising, Holfeld chose micro-perforated contra-vision vinyl—typically used on storefront windows—to reflect Geneva’s utilitarian design ethos of functionality, practicality, and durability. Its resilience symbolises the strength needed to navigate societal pressures, while the repetitive pattern of micro-perforations evokes the monotony of routine..

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Echoing the work of Bernd and Hilla Bechar who focused on industrial architecture, Holfeld too celebrates the beauty of functionality and form, elevating overlooked and utilitarian structures to objects of artistic and cultural significance. Here Holfeld’s work invites viewers to reconsider the built environment and its role in shaping human experience.

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LEVELS ran at the RHA Gallery in Dublin from February 27 to March 23, 2025.